NetElixir • 1st September 2024

amika X NetElixir Case Study

I collaborated with the team to develop this case study, showcasing how strategic performance marketing helped amika achieve a 243% increase in ad sales and a 250% boost in market share. I helped craft a narrative that clearly communicated campaign goals, tactics, and measurable results.

21st April 2025

Hopkins Medical Paid Search Copy

I write Hopkins Medical’s paid search ad copy, ensuring adherence to Google’s best practices while also understanding the medical industry’s specific requirements. My ads are designed to effectively communicate the brand’s value while remaining compliant with healthcare regulations, driving both visibility and trust with potential customers.

21st April 2025

Scrub Pro Product & Category Pages

I crafted Scrub Pro’s product descriptions and category pages, focusing on SEO best practices to drive organic traffic. I ensured the content was optimized for search and clear, informative, and aligned with the needs of healthcare professionals seeking reliable, high-quality scrubs.

21st April 2025

FAO Schwarz Brand Passport

A strategic foundation for one of the world’s most iconic toy brands. This passport covers everything from brand story and audience insights to competitor analysis, tone, and example copy—built to inspire consistent, compelling content across every channel.

21st April 2025

Anatomy Warehouse Paid Ads

I write compelling paid search and social ads for Anatomy Warehouse, focusing on clear, targeted messaging that drives traffic and boosts conversions. By understanding their audience and product offerings, I ensure that each ad is optimized for performance while maintaining alignment with the brand’s goals and industry standards.

Hanvey Engineering & Design • 21st April 2025

Harvey On-Site Content

Check out some of the content I’ve written for Hanvey Grooming Equipment.

Pleaser Shoes • 18th July 2023

Blog: How To Channel Your Inner Barbie | Pleaser Shoes

Written to align with the cultural buzz surrounding the Barbie movie release, this blog taps into trend insights, brand voice, and SEO best practices to drive engagement and product interest. Blending playful language with empowerment messaging, it positions Pleaser footwear as a bold, on-brand way to channel Barbie’s confidence and style.

Westcoast Saw • 1st December 2024

The Ultimate Guide to Chainsaw Bars

This blog drove a 713% increase in site traffic, proving the power of well-crafted, informative content. I wrote the piece to balance technical clarity with approachability, helping position Westcoast Saw as a trusted resource for both pros and DIYers.

Newton Baby • 4th March 2025

Newton Baby Product Description

I revamped the product description for the Newton Baby Kids Twin Mattress, focusing on keyword optimization and clear, compelling copy. This rewrite helped the product gain increased organic traffic, improving visibility and driving better customer engagement.

Midwest Fragrance Company • 2nd September 2024

Midwest Fragrance Home Page

I’ve been leading the overhaul of Midwest Fragrance Company's website, including refreshing the homepage, crafting optimized product descriptions, and refining category pages.

1st June 2024

Rain Bird Careers Pages

I contributed to the success of Rain Bird's brand perception overhaul by crafting engaging, SEO-optimized content that highlighted their tech leadership, sustainability, and employee culture. My writing helped boost traffic to key pages, with over 348% growth in new users to the career pages, and played a key role in positioning Rain Bird as a top contender in organic search for critical ‘careers’ keywords.

Crafted Taste Cocktails • 2nd December 2022

What Type of Cocktail are YOU?

I developed this engaging, personality-driven quiz-style blog to boost brand engagement and drive product discovery. By aligning each cocktail profile with Crafted Taste's kits, the content not only entertained but also subtly guided readers toward curated purchases.

Pleaser Shoes • 14th February 2024

Incorporate The Color Of The Year Into Your Shoes | Pleaser

I wrote this blog for Pleaser by leveraging trend analysis to create timely and engaging content around Pantone’s Color of the Year. By aligning the blog with current color trends, I crafted a high-performing piece that resonated with the brand’s audience, driving traffic and engagement while showcasing Pleaser’s stylish footwear options.

10th March 2025

Newton Baby Brand Passport

I developed Newton Baby's entire Brand Passport, covering everything from brand story and target audience to competitor insights and suggested tone. This comprehensive guide ensured the brand's messaging and strategy were aligned with their goals and market position.

2nd January 2024

Priester's Pecans Category Page Content

I wrote blogs, category pages, product descriptions, and search copy for Priester’s Pecans, focusing on SEO optimization and customer engagement. My content effectively highlighted the quality and flavor of their products, driving organic traffic and enhancing the overall user experience on their website.

Ewing Athletics • 8th August 2023

Step into Nostalgia and Style with Ewing Athletics' 33 Hi x Rakim “Pai

Take a journey back to the golden era of hip-hop with our latest sneaker collaboration. Introducing: the Ewing Athletics 33 Hi x Rakim "Paid in Full" Sneakers. This shoe is the first of our series with legendary rapper Rakim and celebrates the anniversary of his debut album, Paid In Full, released on July 7th, 1987. This collaborative sneaker features a premium suede upper in various colors inspired by the original album cover, matching album artwork highlights, and special Rakim artwork packagi...